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TIMES\u3084@Press\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-baigie-block-heading\">\u30aa\u30f3\u30e9\u30a4\u30f3\u5c55\u793a\u4f1a<\/h3>\n\n\n\n<p>\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u62e1\u5927\u4ee5\u964d\u306f\u3001\u5c55\u793a\u4f1a\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5316\u304c\u9032\u307f\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u5f93\u6765\u306e\u5bfe\u9762\u578b\u5c55\u793a\u4f1a\u3067\u306f\u540d\u523a\u4ea4\u63db\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u8a18\u5165\u3068\u3044\u3063\u305f\u624b\u6cd5\u3067\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3066\u3044\u305f\u3088\u3046\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5c55\u793a\u4f1a\u3067\u3082\u53c2\u52a0\u767b\u9332\u6642\u306b\u4f01\u696d\u60c5\u5831\u3092\u5165\u529b\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u5c55\u793a\u4f1a\u3067\u306f\u3001\u5b9f\u7269\u306e\u30c7\u30e2\u3084\u30d7\u30ec\u30bc\u30f3\u306b\u3088\u308a\u81ea\u793e\u5546\u6750\u306e\u7279\u5fb4\u3084\u4ed6\u793e\u5546\u6750\u3068\u6bd4\u3079\u305f\u5f37\u307f\u306b\u3064\u3044\u3066\u8a73\u7d30\u306b\u8a34\u6c42\u3067\u304d\u308b\u305f\u3081\u3001\u305d\u306e\u5f8c\u306e\u5546\u8ac7\u5316\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u5bfe\u9762\u578b\u5c55\u793a\u4f1a\u306b\u6bd4\u3079\u3066\u8a2d\u55b6\u6e96\u5099\u306a\u3069\u306e\u5fc5\u8981\u306f\u3044\u3089\u305a\u5de5\u6570\u304c\u5c11\u306a\u304f\u3001\u5165\u5834\u898f\u5236\u3082\u306a\u3044\u305f\u3081\u3001\u5c11\u306a\u3044\u624b\u9593\u3068\u30b3\u30b9\u30c8\u3067\u591a\u304f\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u304c\u76ee\u6307\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-baigie-block-heading\">\u81ea\u793eWeb\u30bb\u30df\u30ca\u30fc\uff08\u30a6\u30a7\u30d3\u30ca\u30fc\uff09<\/h3>\n\n\n\n<p>\u5c55\u793a\u4f1a\u3068\u540c\u69d8\u306b\u3001\u5404\u7a2e\u30bb\u30df\u30ca\u30fc\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5b9f\u65bd\u3082\u4e00\u822c\u5316\u3057\u3066\u3044\u307e\u3059\u3002Web\u578b\u30bb\u30df\u30ca\u30fc\u3001\u901a\u79f0\u30a6\u30a7\u30d3\u30ca\u30fc\u3067\u306f\u3001\u7533\u3057\u8fbc\u307f\u6642\u306b\u53c2\u52a0\u8005\u306b\u6c0f\u540d\u3084\u9023\u7d61\u5148\u3092\u767b\u9332\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u5c55\u793a\u4f1a\u3068\u540c\u69d8\u306b\u53e3\u982d\u3067\u81ea\u793e\u306e\u30ce\u30a6\u30cf\u30a6\u3084\u5546\u6750\u306e\u9b45\u529b\u3092\u8aac\u660e\u3067\u304d\u308b\u3053\u3068\u3001\u5b9f\u65bd\u306b\u5fc5\u8981\u306a\u624b\u9593\u304c\u5c11\u306a\u3044\u3053\u3068\u3001\u4e00\u5ea6\u306b\u591a\u304f\u306e\u53c2\u52a0\u8005\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3053\u3068\u306a\u3069\u304c\u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u77e5\u6075\u888b\u300cfor-b\uff08\u30d5\u30a9\u30fc\u30d3\u30fc\uff09\u300d wp-block-embed-\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u77e5\u6075\u888b\u300cfor-b\uff08\u30d5\u30a9\u30fc\u30d3\u30fc\uff09\u300d\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/forb-marketing.com\/?p=518\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u77e5\u6075\u888b\u300cfor-b\uff08\u30d5\u30a9\u30fc\u30d3\u30fc\uff09\u300d wp-block-embed-\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u77e5\u6075\u888b\u300cfor-b\uff08\u30d5\u30a9\u30fc\u30d3\u30fc\uff09\u300d\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/forb-marketing.com\/?p=125\n<\/div><\/figure>\n\n\n\n<h3 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class=\"wp-block-embed is-type-wp-embed is-provider-\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u77e5\u6075\u888b\u300cfor-b\uff08\u30d5\u30a9\u30fc\u30d3\u30fc\uff09\u300d wp-block-embed-\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u77e5\u6075\u888b\u300cfor-b\uff08\u30d5\u30a9\u30fc\u30d3\u30fc\uff09\u300d\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/forb-marketing.com\/?p=34\n<\/div><\/figure>\n\n\n\n<h3 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class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"967\" src=\"https:\/\/forb-marketing.com\/wp-content\/uploads\/2023\/03\/T-WfQwBds18s1LaBUd10F4OAt6F-_tv9pHmBDKwK9taZGb0qpXPtQUCzMRiNfzLVsLbu673v24jx8BFIrow-qvR0Z7Ld5l2HozfGBH_xOEn1RxmlbpaQws3GuA_3-1024x967.webp\" alt=\"\u30da\u30eb\u30bd\u30ca \" class=\"wp-image-470\" srcset=\"https:\/\/shoveln.com\/forb\/wp-content\/uploads\/2023\/03\/T-WfQwBds18s1LaBUd10F4OAt6F-_tv9pHmBDKwK9taZGb0qpXPtQUCzMRiNfzLVsLbu673v24jx8BFIrow-qvR0Z7Ld5l2HozfGBH_xOEn1RxmlbpaQws3GuA_3-1024x967.webp 1024w, https:\/\/shoveln.com\/forb\/wp-content\/uploads\/2023\/03\/T-WfQwBds18s1LaBUd10F4OAt6F-_tv9pHmBDKwK9taZGb0qpXPtQUCzMRiNfzLVsLbu673v24jx8BFIrow-qvR0Z7Ld5l2HozfGBH_xOEn1RxmlbpaQws3GuA_3-300x283.webp 300w, https:\/\/shoveln.com\/forb\/wp-content\/uploads\/2023\/03\/T-WfQwBds18s1LaBUd10F4OAt6F-_tv9pHmBDKwK9taZGb0qpXPtQUCzMRiNfzLVsLbu673v24jx8BFIrow-qvR0Z7Ld5l2HozfGBH_xOEn1RxmlbpaQws3GuA_3-768x725.webp 768w, https:\/\/shoveln.com\/forb\/wp-content\/uploads\/2023\/03\/T-WfQwBds18s1LaBUd10F4OAt6F-_tv9pHmBDKwK9taZGb0qpXPtQUCzMRiNfzLVsLbu673v24jx8BFIrow-qvR0Z7Ld5l2HozfGBH_xOEn1RxmlbpaQws3GuA_3.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-baigie-block-heading\">\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u9069\u3057\u305f\u5e83\u544a\u5a92\u4f53\u3084\u65bd\u7b56\u3092\u9078\u3076<\/h3>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u660e\u78ba\u306b\u306a\u308c\u3070\u3001\u6b21\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u9069\u3057\u305f\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u3092\u9078\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u300140\u4ee3\u5f8c\u534a\u301c50\u4ee3\u524d\u534a\u3067\u793e\u5185\u6c7a\u88c1\u8005\u30af\u30e9\u30b9\u306e\u7537\u6027\u306bBtoB\u5546\u6750\u3092\u8a34\u6c42\u3057\u305f\u3044\u5834\u5408\u3001\u82e5\u5e74\u5c64\u30e6\u30fc\u30b6\u30fc\u304c\u96c6\u307e\u308bInstagram\u3068\u3044\u3063\u305fSNS\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3066\u3082\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u3088\u308a\u3082\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7d5e\u3063\u3066\u3092\u51fa\u7a3f\u3059\u308b\u65b9\u304c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30ea\u30fc\u30c9\u3092\u52b9\u7387\u7684\u306b\u7372\u5f97\u3067\u304d\u308b\u3068\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3069\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3066\u3001\u3069\u306e\u304f\u3089\u3044\u306e\u4e88\u7b97\u5185\u3067\u3001\u3069\u306e\u304f\u3089\u3044\u306e\u6570\u306e\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u305f\u3044\u304b\u3067\u624b\u6cd5\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u306a\u624b\u6cd5\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-baigie-block-heading\">KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30da\u30eb\u30bd\u30ca\u304c\u78ba\u5b9a\u3057\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u624b\u6cd5\u3082\u6c7a\u307e\u308c\u3070\u3001\u6700\u5f8c\u306bKGI\u306b\u5408\u308f\u305b\u3066KPI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u203bKGI\uff08Key Goal Indicator\uff09\u3068\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u76ee\u6a19\u3092\u5b9a\u91cf\u7684\u306b\u6570\u5024\u5316\u3057\u305f\u6307\u6a19\u3092\u610f\u5473\u3057\u307e\u3059\u3002KGI\u3092\u9054\u6210\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u5b9a\u91cf\u7684\u306b\u73fe\u3057\u305f\u6307\u6a19\u306fKPI\uff08Key Performance Indicator\uff09\u3068\u547c\u3070\u308c\u307e\u3059<\/p>\n\n\n\n<p>KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u3069\u306e\u5e83\u544a\u5a92\u4f53\u304b\u3089\u3069\u308c\u304f\u3089\u3044\u306e\u6570\u306e\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u304b\u3001KPI\u3092\u7d30\u5206\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3010KGI\u3011<br>10\u4ef6\u306e\u6210\u7d04\u3092\u7372\u5f97\u3059\u308b<br>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u7d4c\u7531\u306750\u4e07\u5186\/\u6708\u306e\u58f2\u4e0a\u3092\u9054\u6210\u3059\u308b<\/p>\n\n\n\n<p>\u3010KPI\u3011<\/p>\n\n\n\n<p>\u6210\u7d04\uff1a10\u4ef6<br>&#x25b6;\ufe0e\u30ea\u30fc\u30c9\u9078\u5225\uff1a20\u4ef6<br>&#x25b6;\ufe0e&#x25b6;\ufe0e\u30ea\u30fc\u30c9\u80b2\u6210\uff1a40\u4ef6<br>&#x25b6;\ufe0e&#x25b6;\ufe0e&#x25b6;\ufe0e\u30ea\u30fc\u30c9\u7372\u5f97\uff1a100\u4ef6<\/p>\n\n\n\n<h2 class=\"wp-block-baigie-block-heading\">\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u65b9\u6cd5\u306e\u9055\u3044<\/h2>\n\n\n\n<p>\u30b3\u30ed\u30ca\u798d\u3067\u6025\u901f\u306b\u666e\u53ca\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u578b\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u624b\u6cd5\u306f\u3001\u611f\u67d3\u62e1\u5927\u9632\u6b62\u306e\u4ed6\u306b\u3082\u5168\u56fd\u306e\u30ea\u30fc\u30c9\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3001\u6642\u9593\u3084\u5834\u6240\u306e\u6210\u7d04\u3092\u53d7\u3051\u306b\u304f\u3044\u305f\u3081\u6a5f\u4f1a\u640d\u5931\u3092\u6e1b\u3089\u305b\u308b\u306a\u3069\u69d8\u3005\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u624b\u6cd5\u306f\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u6210\u7d04\u307e\u3067\u306e\u691c\u8a0e\u671f\u9593\uff08\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\uff09\u304c\u9577\u5f15\u3044\u3066\u3057\u307e\u3046\u70b9\u304c\u30c7\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5c0e\u5165\u8cbb\u7528\u304c\u9ad8\u304f\u3001\u6210\u7d04\u307e\u3067\u306b\u8907\u6570\u306e\u6c7a\u88c1\u8cac\u4efb\u8005\u304b\u3089\u306e\u627f\u8a8d\u304c\u5fc5\u8981\u306a\u30b1\u30fc\u30b9\u304c\u591a\u3044BtoB\u30b5\u30fc\u30d3\u30b9\u306e\u5834\u5408\u3001\u30ea\u30fc\u30c9\u304c\u6210\u7d04\u524d\u306b\u8cfc\u5165\u610f\u6b32\u3092\u5931\u3063\u305f\u308a\u7af6\u5408\u4ed6\u793e\u306b\u30ea\u30fc\u30c9\u3092\u53d6\u3089\u308c\u305f\u308a\u3059\u308b\u30ea\u30b9\u30af\u304c\u3042\u308b\u305f\u3081\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001\u4e00\u898b\u3059\u308b\u3068\u975e\u52b9\u7387\u7684\u306b\u601d\u3048\u308b\u30aa\u30d5\u30e9\u30a4\u30f3\u624b\u6cd5\u306f\u3001\u81ea\u793e\u5546\u6750\u306e\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3084\u7af6\u5408\u30b5\u30fc\u30d3\u30b9\u306b\u306f\u306a\u3044\u81ea\u793e\u72ec\u81ea\u306e\u7279\u5fb4\u3001\u8cbb\u7528\u611f\u3084\u5c0e\u5165\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306a\u3069\u306b\u3064\u3044\u3066\u53e3\u982d\u3067\u8a73\u3057\u304f\u8a34\u6c42\u3067\u304d\u308b\u306e\u304c\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p>Salesforce\u793e\u306e\u8abf\u67fb(\u203b)\u306b\u3088\u308b\u3068\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u624b\u6cd5\u306e\u5546\u8ac7\u5316\u7387\u306f20\uff05\u4ee5\u4e0b\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3066\u30aa\u30d5\u30e9\u30a4\u30f3\u624b\u6cd5\u3067\u306f\u7d0440\uff05\u306e\u30ea\u30fc\u30c9\u304c\u5546\u8ac7\u5316\u3059\u308b\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u52b9\u7387\u7684\u306b\u826f\u8cea\u306a\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u624b\u6cd5\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u624b\u6cd5\u3092\u7e54\u308a\u4ea4\u305c\u305f\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u306e\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u203b\u53c2\u7167\u5143\uff1a<a href=\"https:\/\/www.hipb2b.com\/blog\/infographic-lead-conversion-offline-vs-online-leads\">https:\/\/www.hipb2b.com\/blog\/infographic-lead-conversion-offline-vs-online-leads<\/a><\/p>\n\n\n\n<h2 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